Subscription box FabFitFun acquired sustainable packaging company Boox, marking a strategic expansion into scalable, sustainable infrastructure solutions for brands.WHO: Boox was founded in 2019 by Matt Semmelhack in response to the staggering volume of waste created by single-use shipping. What started as a smarter way to ship has grown into a packaging-as-a-service platform supplying a wide variety of packaging to leading brands in every category. They combine zero-waste reusable boxes with a returns network to help circulate reusables around the globe, eliminating single-use waste.Known for its seasonal subscription boxes and curated shopping experience, FabFitFun has spent over a decade building a direct-to-consumer engine that helped launch and scale hundreds of brands. With more than 1 million members and deep category expertise across beauty, wellness, fashion, and home, FabFitFun is now formalizing that backend infrastructure into services brands can access directly.WHY: The move reflects FabFitFun’s broader commitment to building a platform that helps companies grow more efficiently by connecting them to operational scale, smarter logistics, and engaged distribution. The acquisition unlocks packaging and logistics support for DTC brands, shipping 10,000 to 1 million+ units per year. These businesses can now access sustainable, scalable solutions without building operations from scratch.DETAILS:FabFitFun acquired Boox. Boox will continue to operate under its own name. Its capabilities will integrate into FabFitFun’s broader B2B arm.Boox raised $11.7 million in funding across three rounds.In 2019, a $2 million seed round, a $9.